I was born in the mid 80’s in Yuba City, California but moved as an infant to Redding, California where I was raised and ultimately started my family. I grew up embracing a ranch life with early mornings feeding horses and late nights mucking stalls. Work ethic and family values were built and fostered in me beginning in the early years, and I have seen that drive for excellence prove to be vital in every phase of my life.
With unwavering family support and a determined head on my shoulders, I moved away to the University of California, Santa Barbara after graduating from Foothill High School in Palo Cedro. I loved my time at UCSB. I deeply appreciated it’s diversity, culture, and camaraderie. But after experiencing the death of several loved ones over the short span of a year, I knew it was time to be closer to home. It was a sobering but necessary transfer to St. Mary’s College of California where I obtained my Bachelor of Science in biology with a minor in environmental sciences.
While in college, I met and fell in love with my perfect match. Together we fostered a dream of owning our own business, getting married, and starting a family. We tackled all three dreams, bringing Dutch Bros. Coffee to Redding, exchanging vows shortly after the first stand opened, and building our legacy which now includes four beautiful children. We dove in to the business world head on, opening three shops in seven months. I quickly learned what it looked like to be responsible with finances. For me, responsible looked like pouring every ounce of profit back into our business plan that was successfully taking off before we could blink. A lack of heating and air in our home and anything cheap for dinner seemed like a worthwhile trade to see our shops booming! I worked in the stands alongside my staff, built relationships with my crew and customers, and quickly learned effective conflict management and team building. It was in these early days that I realized I am wired to execute change, tackle challenges with confidence, and facilitate beneficial and worthwhile communication.